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RCB, MI, CSK (Source: Twitter)
Since its inception in 2008, the Indian Premier League (IPL) has steadily grown in both sports and business. The world's biggest franchise cricket league has completed its 16 successful editions. Ahead of the 2024 IPL auction, scheduled to take place on December 19, brand valuation consultancy Brand Finance has released the brand value of the league and all 10 teams.
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According to the consultancy firm, the market value of the cash-rich league has increased by a staggering 28% to $10.7 billion (roughly Rs 89,232 crore) after the 2023 season from $8.4 billion in 2022. This is a 433% increase since the launch of the tournament. Increased viewership, full-capacity stadiums, and massive media participation are some of the factors that have contributed to this growth.
Dhoni's CSK, Rohit's MI, or Kohli's RCB - Which is the most valuable franchise?
Having won five trophies each, Chennai Super Kings (CSK) and Mumbai Indians (MI) are the most successful franchises in IPL history. According to Brand Finance, defending champions CSK emerged as the strongest IPL brand in 2023 with a rating of AAA- and Brand Strength Index (BSI) score of 81.8 out of 100.
However, the MS Dhoni-led team is not the most valuable franchise in the market. CSK is in second place with a brand value of $81 million (672 crores). Mumbai Indians (MI), owned by Reliance which is valued at $87 million (725 crores), tops the list. Meanwhile, Virat Kohli's Royal Challengers Bangalore (RCB) are in fourth place with $69.8 million (582 crores), while two-time champions Kolkata Knight Riders (KKR) are third with $78.6 million (655 crores).
Here is the complete list of brand value of all IPL teams
Mumbai Indians - 725 crores
Chennai Super Kings - 672 crores
Kolkata Knight Riders - 655 crores
Royal Challengers Bangalore – 582 crores
Gujarat Titans - 545 crores
Delhi Capitals – 537 crores
Rajasthan Royals - 521 crores
Sunrisers Hyderabad - 401 crores
Lucknow Super Giants – 391 crores
Punjab Kings- 377 crores