Football

'Hitman the brand' - Fans react to viral image of Rohit Sharma at La Liga event in Mumbai

Team India captain and LALIGA ambassador Rohit Sharma attended the launch of the Spanish league's upcoming LALIGA EA SPORTS season.

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Rohit Sharma

Rohit Sharma (Source: Twitter)

La Liga, one of the most popular football leagues in the world, announced the launch of the upcoming LALIGA EA SPORTS season at an event held in Mumbai on Thursday, August 10. The Spanish Football League, which has been operating in India since 2017, will kick off a strategic partnership with EA Sports on August 11, aiming to merge the physical and virtual worlds.

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Meanwhile, the football event also attracted the attention of Indian cricket fans as Team India captain Rohit Sharma also attended the event. The veteran opener, who is also a huge fan of Spanish football club Real Madrid, was unveiled as the brand ambassador of La Liga in India in December 2019.

The Primera División announced the commencement of its new era with LALIGA ambassador, Rohit and broadcasting partner Viacom18. An image of the right-handed batter wearing a black La Liga t-shirt and holding a football at the event has gone viral on social media, with many fans giving proud reactions to the Mumbai cricketer.

Check out the image below: 

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We are proud to continue with our esteemed LALIGA Ambassador: Managing director of LALIGA India

The new LALIGA EA SPORTS season is aiming for broadcasting improvements for Indian audiences, including greater use of AR and a variety of cinematic camera angles. Speaking on the start of a new chapter with Viacom18, Jose Antonio Cachaza, managing director of LALIGA India, stated that the company is proud to continue its journey with Ambassador Rohit Sharma.

“We stand on the brink of a new chapter as LALIGA embarks on a transformative journey, set to redefine the very essence of our league and fan experience for the game of football. As we step into this new era, we are proud to continue with our esteemed LALIGA Ambassador, Rohit Sharma, and our trusted broadcasting partner, Viacom18, to bring the magic of LALIGA closer to hearts and screens of all Indian fans," he said.

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Rohit is the first non-footballer to be appointed the brand ambassador of La Liga across the world. “I'm very happy to come onboard,” the 36-year-old said after his appointment as the brand ambassador.

Here's how fans reacted to the image of Rohit Sharma at the La Liga event in Mumbai: 

Rohit Sharma featured