ICC collaborates with Facebook to bring exclusive content from the World Test Championship final

There is much hype around the final of the World Test Championship (WTC) that will witness a thrilling encounter between New Zealand and India at the Rose Bowl in Southampton from June 18 to June 22. To connect more people with the showpiece event, the International Cricket Council (ICC) has signed a deal with Facebook.

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The cricket fans will now be able to view engaging match recaps, in-play key moments and other match exclusive video-on-demand content from ICC on Facebook Watch. The exclusive video-on-demand content will feature on ICC’s Facebook page. Meanwhile, Facebook will also provide a platform to cricket fans to engage with other cricket lovers and discuss the WTC final between India and New Zealand. The fans will be able to talk about their favourite moments from the game and other things related to the event.

Speaking about the development, Manish Chopra, Director and Head of Partnerships Facebook India, reckoned that their prime motive is to help people connect with each other. The ICC Chief Commercial officer, Anurag Dahiya, also opened up on the collaboration saying that the deal with Facebook will help ICC in increasing their digital engagement.

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“Our continuous endeavor is to bring people together on our platforms, to ignite conversations and build connections. Through our partnership with the ICC, we are focused on bringing the best-in-class and premium action to cricket fans across the Subcontinent, on Facebook Watch," Manish Chopra said as quoted by Sportskeeda.

Commenting on the partnership, Anurag Dahiya, Chief Commercial Officer, ICC said: “Our record-breaking growth in digital consumption across marquee ICC events in the recent past demonstrates the continued power of cricket to connect and engage more deeply with diverse audiences around the world. This partnership with Facebook for the inaugural WTC Final will only help deepen that engagement”.

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