‘EMI pe monthly kitna dena hoga’ – Fans go crazy over high price of Team India’s new jersey ahead of WTC 2023 final

This kit sponsorship will cost Adidas reportedly INR 250-300 crore over the next five years.

New jerseys of Team India
New jerseys of Team India (Image Source: Twitter)

Team India are currently preparing to face Australia in the final of the World Test Championship (WTC). The match is going to take place at the Oval from 7-11 June. But, ahead of this clash, Adidas revealed the new jerseys for the team in all three formats. Now, on 3 June, images of players like Rohit Sharma, Virat Kohli, and Hardik Pandya have come out with the new jersey.

However, Adidas set the price for the jerseys. As per the latest developments, fans need to pay ODI Jersey – INR 4999 for ODI, Test, and T20I jerseys. For the ODI replica jersey, they need to pay INR 2999 and INR 999 for the ODI fan jersey. All the jerseys are expected to be available in Adidas stores from 4 June onwards. Seeing such a high price, fans went crazy and shared funny views on social media.

Here is the shared image of the jersey:

“India cares about cricket and hence, it is extremely important from a very broad lens.” – Neelendra Singh, General Manager of Adidas India 

About this deal, Neelendra Singh, General Manager of Adidas India said: “It is very important for us to be associated with cricket and that is a matter of pride. Getting our products on the athletes is another area of massive pride for us. We are associated with the best teams in the world and so, the association with cricket in India and with the Indian Cricket Board is another massive achievement for the brand.“

“India cares about cricket and hence, it is extremely important from a very broad lens. Through cricket, we have the opportunity to reach out to millions of consumers in India, and through this partnership, Adidas …. will also be able to attract many new consumers to the brand. In Adidas, we start with sports and that gives us massive credibility for fashion and culture. This is a massive opportunity to drive the jersey culture in India. The World Cup is coming in October-November —  we would be bringing in some outstanding products that are meant for athletes as well as our consumers,” Singh concluded.   

Here is how fans have reacted:

MS Dhoni and Utkarsha Pawar

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Rohit Sharma

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