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Shah Rukh Khan (Source: Twitter)
The ODI World Cup 2023 will be hosted by India between October 5 and November 19. Interestingly, the last time India co-hosted the World Cup along with Sri Lanka and Bangladesh back in 2011, they ended up winning the tournament. India became the first team to win the World Cup on home soil and the trend was continued by Australia in 2015 and England in 2019. As such, India will have a chance at continuing the trend in 2023.
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Recently, the Apex Cricket Council launched the promo for the Cricket World Cup 2023. To fans’ surprise, it features the King of Bollywood, Shah Rukh Khan. The video features a monologue of Shah Rukh Khan expertly combined with some iconic snippets from the history of the World Cup including the likes of Clive Lloyd and Kapil Dev lifting the Prudential World Cup in the earlier editions.
The promotional campaign for the ODI World Cup 2023 is titled ‘It takes one day’
The exciting promotional campaign is titled ‘It takes one day’ and tries to link the emotions experienced during a cricket match in the ‘Navarasa’ or the nine emotions of anguish, bravery, glory, joy, passion, power, pride, respect, and wonder. Alongside Shah Rukh Khan, several cricketers including JP Duminy, Shubman Gill, Dinesh Karthik, Eoin Morgan, Muttiah Muralitharan, Jonty Rhodes, and Jemimah Rodrigues will be active parts of this campaign.
Here's the viral video:
2023 World Cup promo featuring Shahrukh Khan.
— Mufaddal Vohra (@mufaddal_vohra) July 20, 2023
This is madness! pic.twitter.com/iLpjKqYa7V
Indian Cricket Board secretary Jay Shah opened up on the new campaign and his ambitions as organisers for the upcoming World Cup. "The ODI format holds an unparalleled significance with its ability to deliver thrilling moments, intense battles, and unpredictable outcomes that will truly captivate fans globally. As we embark on this journey, we are proud to see the launch of the Men’s Cricket World Cup campaign and create real excitement for the event across the world," Shah said.
"We are fully committed to creating a world-class event that will witness the birth of a new generation of heroes, providing fans with unforgettable experiences and we believe the campaign does this. The Men’s Cricket World Cup 2023 in India will be a celebration of cricketing excellence, cultural diversity, and the unifying spirit of the game," he added.