Virat Kohli's brand value dips by USD 52 million, MS Dhoni gains big

Former India skipper Virat Kohli's brand value has taken a huge dip since 2020. At that time, his brand value was around 238 million USD. However, Virat has managed to maintain a top position in India's top celebrity endorsers despite the dip.

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Coming back to the brand value, the right-hander's brand value has dipped to 186 million USD (approx.).

Meanwhile, Harish Bijoor, Founder of Harish Bijoor Consults, explained why the dip has happened for the 33-yar-old. Bijoor believes that because the former is not the skipper of the Indian team and the Bangalore team in the Indian T20 League, the dip was inevitable.

“Brand value is directly proportional to eyeballs, focus and the chemistry the brand is able to create among its users and fans. More so in the case of a persona brand from the world of cricket,” said Harish Bijoor.

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“Kohli’s brand valuation is down. It is bound to be. He no longer sports the India captain’s cap. He no longer bears the RCB mantle, as well. New names occupy these positions today. As each of them deepen their brand valuation, Kohli will weaken his. It’s all part of the game. Part of the game is called branding!”

On the other hand, MS Dhoni, who retired from international cricket in 2019, has seen a jump of 61 million USD in the same period. Aviral Jain, MD, Duff & Phelps explained the reason for the same.

“There were rumors that Dhoni quit the Indian Premier League (IPL). But he turned it around by taking Chennai Super Kings (CSK) to a win and transitioning to the role of a mentor for the national team,” Aviral Jain, MD, Duff & Phelps (A Kroll Business) told TOI. “Dhoni has become a timeless brand similar to Sachin Tendulkar.”