Team India will be in action from 7-11 June 2023 as they will take on Australia in the final of the World Test Championship Final, 2021-23 Cycle. But, fans are eagerly waiting for the new jersey of the Men in Blue ahead of the final, which will be unveiled by Adidas. They have already signed a deal with the Indian Cricket Board until March 2028.
Hence, they will make the new jersey for the team across all three formats. As per recent reports, new jersey is all set to come out on 1 June. But, before that many videos have gone viral where giant India jerseys were seen at Wankhede Stadium, Mumbai. However, it seemed like more of a hologram than a real one.
Here is the shared video:
Guys, what's happening in Mumbai? Another video by a twitter user shows the #GiantIndiaJersey at Wankhede.
How many have you seen this? Share videos guys!!! pic.twitter.com/KlcZaAClaH
— Johns. (@CricCrazyJohns) June 1, 2023
This kit sponsorship will cost Adidas reportedly INR 250-300 crore over the next five years
Speaking of this deal, Neelendra Singh, General Manager of Adidas India said: “It is very important for us to be associated with cricket and that is a matter of pride. Getting our products on the athletes is another area of massive pride for us. We are associated with the best teams in the world and so, the association with cricket in India and with the Indian Cricket Board is another massive achievement for the brand.“
He also added that Cricket will wider the chances for them to tell their stories. “India cares about cricket and hence, it is extremely important from a very broad lens. Through cricket, we have the opportunity to reach out to millions of consumers in India, and through this partnership, Adida …. will also be able to attract many new consumers to the brand,” he further added.
“In Adidas, we start with sports and that gives us massive credibility for fashion and culture. This is a massive opportunity to drive the jersey culture in India. The World Cup is coming in October-November — we would be bringing in some outstanding products that are meant for athletes as well as our consumers,” Singh concluded.