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IPL media rights break all record; sold for an unbelievable amount

The E-auction for Indian T20 League Media Rights for the 2023-2027 cycle has crossed the first milestone of INR 100 crore per match.

Virat Kohli
Virat Kohli: (Image Source: Twitter)

Following intense bidding by shortlisted companies, the television rights have been sold to for a whopping sum of INR 57.5 crore (per match) and the digital rights for INR 48 crore (per match).

Notably, the Indian Cricket Board decided to adopt a different bidding process with regard to selling the media rights of the Indian T20 League for the upcoming five-year cycle between 2023 and 2027.

As per reports, the winner of the TV rights has already been decided. The company has taken the TV rights for 57.5 crores per game. If reports are to be believed Jio (Viacom 18) has bagged the TV rights for the next cycle.

Add to that, the company has also bid for an amount of INR 48 crore per game for digital rights. The winner of the digital rights hasn’t been finalized yet.

As many as 7 big companies took part in the bidding process for the digital rights. Viacom18, Disney-Star, Sony and Zee were involved in an intense seven-hour bidding session for Package A (India TV Rights) and Package B (India Digital Rights).

For the unversed, the e-auction process got underway on 12th June at 11 am. The process had taken place in 4 separate buckets- (A, B, C, and D). A for Television rights in India, B for Digital rights in India, C for Non-Exclusive set of 18 matches for digital (India) and D for the Rest of the World.

For the package A, the base price for each match started at 49 crores, 33 crores per match for Package B, 16 crore per match for Package C and 3 crore per match for Package D.

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