IPL ecosystem valuation falls for a second year in a row

The wealthiest and most influential cricket organisation in the world, the Board of Control for Cricket in India (BCCI), is in a precarious position as the ecosystem value of the Indian Premier League (IPL) is allegedly declining throughout the 2024 and 2025 seasons.

Advertisment

Since its launch in 2008, the IPL has revolutionised cricket, transforming India into a dominant force that now dominates the game and is unquestionably the crown jewel of the BCCI. However, for the second consecutive year, the Indian Premier League (IPL), once hailed as the most valuable cricket competition in the world, has suffered a decline in its value.

For the first time in two years, the cash-rich Indian Premier League ecosystem's valuation has declined due to the merging of two big broadcasters last year and the recent prohibition on real money gaming. This was discussed in the most recent report from the consulting, advisory, and valuation services company D and P Advisory. The league's value has decreased from Rs 92,500 crore in 2023 to Rs 82,700 crore in 2024 to Rs 76,100 crore this year, according to the research, "Beyond the 22 Yards: The Power of Platforms, The Price of Regulation."

This drop has been caused by a number of factors, the main one being the consolidation of media rights. When Disney Star and Viacom18 merged to form JioStar in 2024, the IPL's digital and television broadcasting rights were essentially consolidated under one roof. The overall inflow from competing media deals was decreased as a result of this consolidation, which eliminated the two-horse bidding procedure that had previously existed and created a monopoly over the rights market.

The IPL ecosystem lost between ₹1,500 and 2,000 crore in ad and sponsorship revenue annually as a result of the 2025 Promotion & Regulation of Online Gaming Act's ban on money-game advertising and sponsorship. Franchises, broadcasters, and league partners benefited greatly from the cash generated by fantasy and game platforms, which were once major advertisers. Their disappearance has left a visible void that has affected digital ad inventories and front-of-shirt sponsorships, resulting in lower brand expenditure and ad rates.

Stay updated with the latest cricket news, match insights, and exclusive updates at Sky247 India and download the Sky247 app to start betting today!