Cricket

IPL 2025: Brand value of all 10 IPL franchises (Updated)

Discover the latest brand values for all 10 IPL franchises in 2025 according to the Houlihan Lokey study. Royal Challengers Bengaluru (RCB) has emerged as the most valuable team at $269 million after their maiden title win, surpassing Mumbai Indians and Chennai Super Kings.

Rui

14 Jul 2025 16:16 IST

New Update

According to Houlihan Lokey's recent brand valuation assessment, the Indian Premier League's (IPL) company valuation climbed 12.9% year-on-year to USD 18.5 billion (INR 1.56 trillion) in 2025, making it one of the world's most expensive sports leagues.

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The IPL's brand value increased by 13.8% to USD 3.9 billion (INR 32,721 crore), driven by record viewership, significant ad sales, and strong investor interest.

Following their first championship triumph this season, Royal Challengers Bengaluru (RCB) dethroned Chennai Super Kings (CSK) to become the most valuable IPL team, causing a huge reshuffling of franchise rankings.

RCB's brand value increased to USD 269 million from USD 227 million in 2024. Mumbai Indians (MI) went into second place with USD 242 million, while CSK fell to third with USD 235 million, hampered by a bottom-of-the-table finish.

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Punjab Kings (PBKS) saw the greatest increase in brand value, up 39.6% to USD 141 million, thanks to a runner-up result, aggressive auction strategy, and viral digital advertising.

Advertising revenues increased by 50% over the previous year, reaching $600 million (about ₹5,000 crore) due to consolidated rights, brand experimentation, and immersive ad formats.

The BCCI sold four associate sponsorships to My11Circle, Angel One, RuPay, and CEAT for ₹1,485 crore, representing a 25% increase from the previous cycle. Tata has renewed its five-year championship sponsorship deal for $300 million (₹2,500 crore) until 2028.

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Here is the updated brand value of all 10 IPL franchises:

1. Royal Challengers Bengaluru (INR 2,259 Cr, +18.5%)

2. Mumbai Indians (INR 2,032 Cr, +18.6%)

3. Chennai Super Kings (INR 1,972 Cr, +11.6%)

4. Kolkata Knight Riders (INR 1,905 Cr, +19.2%)

5. Sunrisers Hyderabad (INR 1,291 Cr, +19.4%)

6. Delhi Capitals (INR 1,259 Cr, +14.5%)

7. Rajasthan Royals (INR 1,230 Cr, +16.0%)

8. Gujarat Titans (INR 1,214 Cr, +14.4%)

9. Punjab Kings (INR 1,195 Cr, +39.6%)

10. Lucknow Super Giants (INR 1,076 Cr, +13.0%)

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