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Cricket

‘Humse dhokha hua hai’ - Fans troll Star Sports as Rohit Sharma gets appointed as JioCinema’s new Brand Ambassador

Here is how fans have trolled Star Sports as Rohit Sharma becomes the new brand ambassador for JioCinema during IPL 2023

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Rohit Sharma in IPL

Rohit Sharma in IPL (Image Source: Twitter)

Rohit Sharma is currently busy playing for Mumbai Indians (MI) in the ongoing IPL. As of now, MI have won three out of their five games under the captaincy of Rohit. Now, they will take on Punjab Kings (PBKS) on 22 April 2023. Ahead of the clash, Rohit got appointed as the new brand ambassador of JioCinema.

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Seeing that, fans shared some funny tweets to troll another platform, Star Sports as now, the MI skipper will be seen in JioCinema. Reliance Jio outbid rival Disney Star to pick up the five-year digital rights of the league with a bid amount of ₹23,757.5 crore. However, regarding this, Rohit Sharma shared his excitement.

“I am very pleased to associate with them” - Rohit Sharma

Team India and MI skipper said: “I am very pleased to associate with them and be part of this journey as it enables the shift to the digital platform and offers a higher degree of flexibility, accessibility, interactivity, and personalization to cricket fans.” The Viacom18 Sports‘ CEO, Anil Jayaraj, said, “Sharma embodies the spirit of sportsmanship, and unmatched leadership, representing the values that fans and players alike hold dear. This partnership is a natural extension to our quest in leading India on a path that represents an exciting future."

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One of JioCinema officials said: “Star cricketer and captain of Indian men’s team Rohit Sharma has come onboard as the brand ambassador for JioCinema. He’s moved to digital from TV. This shows that JioCinema is not just gaining industry talent, viewers and advertisers but star brand ambassadors too. We’ll keep building on our offerings and ensure that digital streaming gives innovative and unique experience to millions of our viewers”. However, it has been a very successful season for JioCinema so far. They touched the peak of 2.4 crore viewers on 17 April during the CSK versus RCB match. Meanwhile, apart from Rohit, JioCinema has roped in Sachin Tendulkar, Suryakumar Yadav, MS Dhoni, and Smriti Mandhana as their ambassadors.

Here is how fans have trolled Star Sports:

 

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