BCCI announces Apollo Tyres as front-jersey sponsor

On Tuesday, September 16, the Board of Control for Cricket in India (BCCI) announced that Apollo Tyres is the new lead sponsor of the Indian cricket team for a whopping winning bid of INR 579 Crore. Notably, Team India, led by Suryakumar Yadav, doesn’t have any front-jersey sponsor during the ongoing Asia Cup 2025 campaign.

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It’s important to note that Apollo Tyres will give a whopping INR 4.77 Crore per match to the Indian cricket team. According to a report published on Cricbuzz, the base price set by the BCCI was INR 3.5 crore for bilateral games and INR 1.5 crore for the World Cup matches.

While the sponsorship deal spans two-and-a-half years and covers 121 bilateral games and 21 ICC matches, the agreement concludes in March 2028. Under the terms of the deal, the Apollo Tyres logo will be featured on the jerseys of the Indian men's and women's national teams across all formats. 

"The arrival of Apollo Tyres as our new sponsor is a testament to the hard work and consistent performance of our teams. We are excited about this being Apollo's first major sponsorship in India cricket, which speaks volumes about the sport's unparalleled reach and influence. This is more than a commercial agreement; it's a partnership between two institutions that have earned the trust and respect of millions,” Devajit Saikia, BCCI Honorary Secretary, said.

"We are delighted to welcome Apollo Tyres as our new lead Sponsor. This is a momentous occasion, bringing together two of India's most powerful and enduring legacies: the unwavering spirit of Indian cricket and the pioneering legacy of Apollo Tyres. The competitive nature of the bidding process highlights the strong market confidence in the BCCI and the global brand of Team India. We are confident that this partnership will be a driving force for mutual growth and success,” Rajeev Shukla, Vice-President, BCCI, said.

“This partnership is a testament to the immense value and global appeal of Indian cricket. Apollo Tyres’ commitment to innovation and its forward-thinking approach perfectly aligns with our vision for the future of the game. We are confident that this collaboration will be a huge success and will help us continue to grow the sport both in India and around the world,” Prabhtej Singh Bhatia, Treasurer, BCCI, said.

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